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Nikki Haley Launches 2024 Presidential Bid: Facing an Uphill Battle to Unseat Trump and Other Rivals

On Tuesday, Nikki Haley, the ex-governor of South Carolina and former U.S. Ambassador to the U.N., declared her intention to run for the 2024 Republican Presidential nomination.[0] The 51-year-old minority female politician is emphasizing her anti-woke pitch and her promise of new leadership. Despite her relative youth, Haley is facing an uphill battle in the primary due to the far more popular candidate she’s up against, Donald Trump, along with other potential rivals like DeSantis and Senator Tim Scott of South Carolina.[1]

Haley’s launch video and first campaign speech both emphasized her racial identity as the daughter of Indian immigrants, her anti-woke stance, her call for “mandatory mental competency tests for politicians over 75 years old,” and her assertion that the U.S. is not past its prime.[2] She received a bit of support from the former President himself, who said he told her to “follow her heart and do what she wants to do.”[3]

While Haley is a relatively young, minority woman, she is likely to face challenges in the race due to the fact that individuals who harbor more resentment toward people of color are migrating to the GOP, as well as the fact that gender and racial representation are more prominently touted by Democrats.[4] Trump’s campaign released a statement after her rally highlighting her past statements and actions that are viewed as contradicting her current stance.

Ultimately, Haley’s success in the race will depend on her ability to differentiate herself from Trump and other potential rivals, as well as her ability to appeal to anti-woke Republican voters and prove her conservative bona fides.

0. “Here are the Republicans considering 2024 presidential runs” CNN, 15 Feb. 2023, https://www.cnn.com/2023/02/14/politics/2024-republican-presidential-contenders-list/index.html

1. “Nikki Haley, Who Backed Trump in 2020, Says the President Shouldn’t Be Old” Rolling Stone, 15 Feb. 2023, https://www.rollingstone.com/politics/politics-news/nikki-haley-says-president-shouldnt-be-old-1234680591

2. “Nikki Haley's Announcement Video Is a Sloppy Mess” New York Magazine, 14 Feb. 2023, https://nymag.com/intelligencer/2023/02/nikki-haley-needs-to-work-on-her-presidential-elevator-pitch.html

3. “Nikki Haley makes presidential run official in spirited Charleston launch” Charleston Post Courier, 15 Feb. 2023, https://www.postandcourier.com/politics/nikki-haley-makes-presidential-run-official-in-spirited-charleston-launch/article_142a533c-a331-11ed-9f08-7b4af4d5bd9b.html

4. “Nikki Haley Is The First Woman of Color To Run For The Republican Nomination” FiveThirtyEight, 14 Feb. 2023, https://fivethirtyeight.com/features/nikki-haley-is-taking-on-trump/