Microsoft Rolling Out New AI-Powered Bing Version Based on GPT-4

Microsoft is pushing forward with its plans to integrate OpenAI’s ChatGPT into its Bing search engine, with a new and improved version based on GPT-4 rolling out in the coming weeks.[0] This could kick off a significant race to become the dominant player in the AI chatbot market, as Chinese tech firm Baidu is also reportedly developing an AI-powered chatbot, Bloomberg reports.[1]

Microsoft announced an event on February 7, during which it will “share progress on a few exciting projects.”[2] The event, first reported by The Verge, is likely to be about ChatGPT-related advances and how they are going to be an integral part of Microsoft products like Bing Search and the Office suite in the near future.[3]

The new Bing could potentially do research and handle tasks for people, according to leaked details.[4] Social media posts featuring pictures and information captured the new design, which could include a bigger search box meant for chatting rather than only for typing in search requests.[4]

With the introduction of AI-powered Bing, the search bar has transformed into a chat box, marking a major difference from the traditional web search engine.[5] This is much bigger in scope and encourages searches based on natural language rather than keywords.[6] Users can ask Bing to look up specific topics or ideas, and even ask for its opinion, with its responses returned to them in a chat bubble.[6]

GPT-4 creates answers to questions much faster than the current GPT-3 version, and the answers look more like a human wrote them.[7] Positioned as an “assistant,” the new Bing is described as a research assistant, personal planner, and creative partner.[5]

Microsoft has not officially announced the release of the new and improved Bing version, but it is rumored to launch in the coming weeks.[8] If successful, it could give Microsoft an edge over its competitors in the AI chatbot market.

0. “Microsoft to include enhanced version of ChatGPT on Bing in coming weeks – Semafor By”, 1 Feb. 2023,–semafor-432SI-2993446

1. “Chinese Internet giant Baidu to launch AI chatbot service in March” Lifestyle Asia India, 30 Jan. 2023,

2. “Microsoft Answers Google Bard With Surprise Event, And ChatGPT May Be On The Docket” SlashGear, 6 Feb. 2023,

3. “Microsoft's ChatGPT Bing Integration Leaks, Is Quickly Pulled” PCMag, 2 Feb. 2023,

4. “Microsoft to Hold Special ChatGPT Event Tuesday” CNET, 6 Feb. 2023,

5. “Microsoft Bing & ChatGPT: 5 Possible Features At Launch” Search Engine Journal, 6 Feb. 2023,

6. “Major leak reveals revolutionary new version of Microsoft Bing powered by ChatGPT AI” Windows Central, 3 Feb. 2023,

7. “OpenAI reportedly is working on a ChatGPT mobile app along with AI-created videos” Neowin, 1 Feb. 2023,

8. “Microsoft could roll out ChatGPT-powered Bing search: Report” BusinessLine, 6 Feb. 2023,